Lowrider culture is an important piece of Mexican American tradition
SAN JOSE, Calif. - Lowrider culture started in Los Angeles in the early 1940s and has since become an international phenomenon. It's also a big par...
SAN JOSE, Calif. - Lowrider culture started in Los Angeles in the early 1940s and has since become an international phenomenon. It's also a big part of the culture in San Jose where Lowrider Magazine was created over 45 years ago. Ricardo Cortez says Lowrider culture is about style and taking pride in building something unique. So, through his lowrider tech workshop and his children's book, he wants lowrider tradition to live on for the next generation. "I'm a member of New Style Car Club which was established in 1974" said Robert Gutierrez.